The "Vietnam Festival 2026" was held for two days on Saturday, May 30, and Sunday, May 31, 2026, at the Yoyogi Park Event Plaza in Shibuya Ward, Tokyo.

This event is one of the largest Japan-Vietnam exchange events, organized by the Embassy of Vietnam in Japan and the Vietnam Festival Executive Committee. It is an event that many visitors attend each year and is popular as a place to experience Vietnamese culture, food, arts, and industry.

A variety of stages and over 100 exhibition booths adorned the venue.

The venue was visited by a large number of attendees, and a variety of events were held, including a speech by Yuko Obuchi, a member of the House of Representatives and chairperson of the executive committee, live performances by popular Vietnamese artists "ERIK" and "EGO LAN HUONG," and a traditional water puppet show.

Furthermore, the long queues at over 100 booths offering Vietnamese cuisine, miscellaneous goods, and more served as an opportunity to reaffirm the high level of interest in Vietnam within Japan.

Exchange with the Commercial Section of the Vietnamese Embassy

At Tanizaki Coffee Village, we continue to act as a bridge connecting Vietnam and Japan, delivering the appeal of high-quality Vietnamese coffee to Japan.

Through our participation in this year's Vietnam Festival, I was able to personally feel the growing interest in Vietnamese culture itself year by year. By experiencing not only coffee, but also the food culture, traditional culture, and the daily lives of the people, it also provided an opportunity to re-examine the charm of Vietnam that we want to convey.

At the venue, I met with Mr. Ta Duc Minh, Counselor of the Trade Promotion Department of the Vietnamese Embassy in Japan, whom I am indebted to for his daily support. We celebrated the success of the Vietnam Festival and exchanged opinions on the future promotion of Vietnamese products.

Coffee is a cultural bridge connecting producing and consuming regions.

We believe that coffee is not just a commodity, but one of the cultural bridges that connect producing and consuming regions.

The enthusiasm and interest shown by so many people at this Vietnam Festival seemed to indicate that Vietnam's appeal is steadily permeating Japanese society. I also felt once again that Vietnamese coffee has a significant role to play as one of the opportunities for people to learn more deeply about that appeal.

Tanizaki Coffee Village will continue to carefully convey the charm of high-quality Vietnamese coffee, delivering its value to everyone in Japan along with the producers' thoughts and aspirations.

And through a cup of coffee, we will contribute to building a future where producing and consuming regions can understand and respect each other.