In early December 2025, I visited our directly managed and partner farms in Vietnam for several days with Mr. Tung, our business partner. In this article, I will report on the coffee harvest site in Bao Loc, Lam Dong province, where we first visited, our interactions with the farm owners, and the city's strong Catholic atmosphere.
Lam Dong Province, Bao Loc | A Few Hours' Drive from Ho Chi Minh City
This time, the first place we'll visit is,Bao Loc, Lam Dong ProvinceLeaving Ho Chi Minh City by car before noon, we drove for several hours with a few breaks along the way, arriving just as the sun was setting.
Coffee farm during harvest season | Bright red berries and work that continues until night
This time of year is just right for,The timing of the peak harvest-to-drying processAnd I was able to see coffee cherries perfectly ripened and red before harvest.
Thanks to more rain than usual, this year's harvest is said to be excellent. Work continued even after sunset, and we helped with harvesting and sorting.

A meal at the farm owner's family table | Lively local information born from trust
SuchThrough communication with the people at the farm, trust is built, and you can learn various local information.At night, I always visit the town's diner with the farmer's family, enjoying a warm meal and conversation while leisurely reflecting on the day.

Bảo Lộc: A City with Strong Catholic Roots | Christmas Lights and Traces of French Colonial Rule
The city of Bao Loc has several Catholic churches,When the Christmas season arrives, churches and their surroundings become very festive with illuminations and decorations.。
Official statistics show that about half of the citizens are Catholic, making it a region with a stronger Catholic presence compared to the average for Vietnam as a whole. Catholicism spread during the French colonial period after the 19th century, and its legacy can still be felt in the town's scenery and festival atmosphere.

Next time, we'll be sharing our visit to a farm in Di Linh, Lam Dong province, a region known for its coffee.
→[Vietnam Travelogue ②] Coffee Town Dalat | Farm Visits and Efforts for GI Branding