2025 Vietnam Trip Report, Part 3. In this article, I visit my partner Tung's company,Cupping (tasting) for new product development for the Japanese marketHere's a report on that. We'll introduce you to the stories behind the products, including the unique features of Mr. Tung's company, the original coffee co-developed for the Japanese market, and his 20-year relationship with Mr. Tung as both his mentor and business partner, as well as the challenges faced by Vietnamese coffee.
To Partner Tung's Company | The Scene of Cupping for Japan
On this day, I visited my partner Tung's company,New product development tasting (cupping)We carried out. We lined up several samples with slightly different roasting levels and blend ratios, and confirmed the taste direction for Japan together.
Mr. Tung's Company | High-Quality Coffee Specialty Company Recognized for European and American Exports
Mr. Tung's company isAs a specialized company that handles high-quality coffee beans within Vietnam, it has earned a strong reputation and exports many coffee beans, primarily to Europe and the US, receiving high acclaim.。
The Japanese coffee market often sees Western trends arrive a bit later, so we want to leverage the knowledge gained here to create products tailored for Japan.
Original coffee co-developed for the Japanese market
The coffee beans we handle are,Original "for the Japanese market" developed jointly with Mr. Tungand is already being adopted in various places such as domestic restaurants, hotels, and cafes.
While we are still in the middle of our journey, we will redouble our efforts in product development, sales, and promotion to bring more of this high-quality Vietnamese coffee to everyone.
The Existence of Mr./Ms. Tung | Mentor, Business Partner, Family Friend
Mr. Tung is in the coffee industryA professional active for over 20 yearsAnd for me, he is also a mentor who taught me the ABCs of coffee.
Beyond just business partners, they are cherished friends with whom we have a family-like relationship, and they are a strong support group for branding high-quality Vietnamese coffee in the Japanese market.
Challenges Facing Vietnamese Coffee and What We Want to Deliver
In the global coffee market, "The 2050 ProblemThere are also many concerns about the future, such as the yen's depreciation and soaring prices. Even looking at Vietnam, there are still many challenges to overcome, such as the quality control system not yet being sufficient compared to other manufacturing countries.
Nevertheless, with Mr. Tung and our local partners, weCoffee that lets you feel the story of Vietnam and the faces of its producers, not just its deliciousness.To deliver.
We will continue to deliver high-quality Vietnamese coffee that will make everyone in Japan sincerely want to drink it again.