On March 9, 2026, I attended the "Vietnam-Japan Food & Agricultural Business Networking Day" held at the Embassy of Vietnam in Japan. This day was instrumental in shaping the future of food and agricultural businesses in both Vietnam and Japan, not just in the coffee sector. I will now report on the event.

"Japan-Vietnam Food and Agricultural Product Business Matching Event" Overview - Approximately 150 people gathered at the embassy

On the day, approximately 150 people participated, including Vietnamese and Japanese companies active in various industries beyond the coffee sector, as well as government officials, at the venue of the Embassy of Vietnam in Japan.

Business representatives from both Japan and Vietnam gathered and actively exchanged information and networked.

Sharing of Government Policies by the Vietnamese Extraordinary and Plenipotentiary Ambassador to Japan and Commercial Counselor

At the beginning of the program, the Vietnamese Ambassador Extraordinary and Plenipotentiary to Japan presented the Vietnamese government's future direction for the Japanese market.

Next, the Minister Counselor explained the specific policy directions, and a shared outlook for businesses to develop in the Japanese market as a united front of government and industry was presented.

VJBA and IFAA Sign MOU - Japan-Vietnam Food Cooperation Advances on a Systemic Level

During the meeting, a signing ceremony for an MOU (Memorandum of Understanding) was also held between the Vietnam Japanese Business Association (VJBA) and the International Agri-Aqua Products Exchange Association (IFAA).

The collaboration between both organizations is creating an institutional environment that will further promote cooperation in the food sector between Vietnam and Japan.

Future initiatives by Tanizaki Coffee Village

Our coffee business, which is responsible for the food sector, will also work with IFAA in the future to address various challenges, such as expanding sales channels in the Japanese market, improving plantation management systems in Vietnam, and supporting the development of export standards, in cooperation with the Vietnamese government and the Vietnamese embassy.